Trader Joe's

Do you ever go to the grocery store and wonder how you could have spent that much and why you spent so much time in there? I have a tendency to spend entire afternoons, split between Costco and Trader Joe's. Today was a TJ day. I am the perfect candidate for marketing studies. A strategically placed display will most definitely sell me. Why do you think I got those Altoids gum, white tea iced tea, marinara sauce, and fruit strips?? I admit it, I'm a sucker for displays that catch my eye. I'm an impulse buyer, especially at TJs. There's just something about TJs that makes you want to buy everything in the store...maybe it's the Hawaiian shirts or the fact that most of the things they sell is organic/natural.
I hate being an impulse buyer. I feel like a puppet to the marketing gods that set up the displays so cleverly. I play right into their plans. I even bought the flowers that were in the front of the store because they were only $0.99. Did I need them? No. But they were cheap and they "lighten the room with springtime blossoms."